BRANDING & NAVIGATION
YOUR NEEDS® company was founded by a team of individuals with extensive personal experience in global major events in sports and entertainment, spanning both management and technological expertise. Our journey, from humble beginnings to expert levels, has equipped us to intimately understand every aspect of event execution.
City Look: design development and its adaptation to urban media
Event Look: development of the concept of the event design with elements of branding and advertising
Signage/Wayfinding: navigation for events and areas
Event Brand & Design Strategy: visual communication strategies for events
Consulting and development of design guidelines for events in various areas: (TV broadcast design, sports presentations, publications in mass media, ticketing program, event website, mobile apps, Torch Relay branding, muskot design, pictograms design, volunteer uniform branding, merchandising, sponsors’ brands integration, partnership programs
OUR CASES
6 GAMES
RPL Winline Winter Cup
Abu Dhabi (UAE), 2024
Main Perimeter Boards
LED
Welcome Board
Ball Stand
Players Entrance Arch
Press Conference
Skirting
Backdrop
LED
Welcome Board
Ball Stand
Players Entrance Arch
Press Conference
Skirting
Backdrop
Scope of works:
Flash interview Backdrop
Mixed Zone Backdrop
Bench Stickers
Tier Dressing
Tunnel Branding
VIP Lounge Branding
Award ceremony
Mixed Zone Backdrop
Bench Stickers
Tier Dressing
Tunnel Branding
VIP Lounge Branding
Award ceremony
30 matchdays during the season 2023/2024
Moscow, Krasnodar, Sochi, Ekaterinburg, Saint-Petersburg, Kazan
Moscow, Krasnodar, Sochi, Ekaterinburg, Saint-Petersburg, Kazan
Russian Premier League matchday
Russia, 2024
Main Perimeter Boards
LED
Welcome Board
Ball Stand
Players Entrance Arch
Press Conference Skirting
Press Conference Backdrop
LED
Welcome Board
Ball Stand
Players Entrance Arch
Press Conference Skirting
Press Conference Backdrop
Scope of works:
Flash interview Backdrop
Mixed Zone Backdrop
Bench Stickers
Tier Dressing
Tunnel Branding
Main stage
Mixed Zone Backdrop
Bench Stickers
Tier Dressing
Tunnel Branding
Main stage
WBC Boxing tournament
Tashkent (Uzbekistan), 2023
Welcome Board
Press Conference Skirting
Press Conference Backdrop
Mixed Zone Backdrop
Ring branding
Tunnel branding
Press Conference Skirting
Press Conference Backdrop
Mixed Zone Backdrop
Ring branding
Tunnel branding
Scope of works:
HFC Fight show
Dubai (UAE), 2024
Top curved flags
Backdrop
Press Conference Backdrop
Backdrop
Press Conference Backdrop
Scope of works:
FIVB Volleyball
World Championship
World Championship
Drawing, Moscow (Russia), 2023
Welcome Board
Ball Stand
Reception desks
Curved flags
Venue branding
VIP Lounge Branding
Ball Stand
Reception desks
Curved flags
Venue branding
VIP Lounge Branding
Scope of works:
Accreditation zone branding
Parking lots branding
Info desks
Spectators stands branding
Main stage branding
Cars and buses branding
Parking lots branding
Info desks
Spectators stands branding
Main stage branding
Cars and buses branding
