BRANDING & NAVIGATION
YOUR NEEDS® company was founded by a team of individuals with extensive personal experience in global major events in sports and entertainment, spanning both management and technological expertise. Our journey, from humble beginnings to expert levels, has equipped us to intimately understand every aspect of event execution.
City Look: design development and its adaptation to urban media
Event Look: development of the concept of the event design with elements of branding and advertising
Signage/Wayfinding: navigation for events and areas
Event Brand & Design Strategy: visual communication strategies for events
Consulting and development of design guidelines for events in various areas: (TV broadcast design, sports presentations, publications in mass media, ticketing program, event website, mobile apps, Torch Relay branding, muskot design, pictograms design, volunteer uniform branding, merchandising, sponsors’ brands integration, partnership programs
OUR CASES
Asian Qualifiers stage
FIFA World Cup 2026
Qualification matches for the national teams of Uzbekistan and Kyrgyzstan competing for the privilege to participate in the Final stage of FIFA World Cup 2026; 10 matches organized
Tashkent (Uzbekistan) & Bishkek (Kyrgyzstan) 2024 and 2025
Tier dressing
Tunnel Branding
Players Entrance Arch
Press Conference area Branding
Welcome Boards
Tunnel Branding
Players Entrance Arch
Press Conference area Branding
Welcome Boards
Scope of works:
Ball Stand
Flash interview Backdrop
Mixed Zone Backdrop
Bench Stickers
Flash interview Backdrop
Mixed Zone Backdrop
Bench Stickers
Trophy Tour
AFC Champions League Elite
Tashkent (Uzbekistan) 2024
Exhibition of AFC Champions League Elite Trophy during the matchday
VIP area Branding
Platform
Welcome Boards
Ball Stand
Media Backdrop
Photo shooting in various locations
Platform
Welcome Boards
Ball Stand
Media Backdrop
Photo shooting in various locations
Scope of works:
Mid-season football tournament with clubs from various countries participating; 6 matches in 2024 and 9 matches in 2025 organized
RPL Winline Winter Cup
Abu Dhabi (UAE), 2024 and 2025
Main Perimeter Boards
LED
Welcome Board
Ball Stand
Players Entrance Arch
Press Conference
Skirting
Backdrop
LED
Welcome Board
Ball Stand
Players Entrance Arch
Press Conference
Skirting
Backdrop
Scope of works:
Flash interview Backdrop
Mixed Zone Backdrop
Bench Stickers
Tier Dressing
Tunnel Branding
VIP Lounge Branding
Award ceremony
Mixed Zone Backdrop
Bench Stickers
Tier Dressing
Tunnel Branding
VIP Lounge Branding
Award ceremony
30 matchdays during the season 2023/2024
Moscow, Krasnodar, Sochi, Ekaterinburg, Saint-Petersburg, Kazan
Moscow, Krasnodar, Sochi, Ekaterinburg, Saint-Petersburg, Kazan
Russian Premier League matchday
Russia, 2024
Main Perimeter Boards
LED
Welcome Board
Ball Stand
Players Entrance Arch
Press Conference Skirting
Press Conference Backdrop
LED
Welcome Board
Ball Stand
Players Entrance Arch
Press Conference Skirting
Press Conference Backdrop
Scope of works:
Flash interview Backdrop
Mixed Zone Backdrop
Bench Stickers
Tier Dressing
Tunnel Branding
Main stage
Mixed Zone Backdrop
Bench Stickers
Tier Dressing
Tunnel Branding
Main stage
HFC Fight show
Dubai (UAE), 2024
Top curved flags
Backdrop
Press Conference Backdrop
Backdrop
Press Conference Backdrop
Scope of works:
WBC Boxing tournament
Tashkent (Uzbekistan), 2023
Welcome Board
Press Conference Skirting
Press Conference Backdrop
Mixed Zone Backdrop
Ring branding
Tunnel branding
Press Conference Skirting
Press Conference Backdrop
Mixed Zone Backdrop
Ring branding
Tunnel branding
Scope of works:
FIVB Volleyball World Championship Draw
Moscow (Russia), 2023
Welcome Board
Ball Stand
Reception desks
Curved flags
Venue branding
VIP Lounge Branding
Ball Stand
Reception desks
Curved flags
Venue branding
VIP Lounge Branding
Scope of works:
Accreditation zone branding
Parking lots branding
Info desks
Spectators stands branding
Main stage branding
Cars and buses branding
Parking lots branding
Info desks
Spectators stands branding
Main stage branding
Cars and buses branding
